Wondering who is responsible for Caldic Techniek's new website?
We would like to introduce you to the people behind our organization, those who make sure that Caldic Techniek keeps moving. We kick off with Kimberley Berhitoe-Haslinger, responsible for Marketing & Communication.
With the Caldic family for more than 10 years
In February 2013 I, Kimberley, started working at the Corporate Communication department of the Caldic group. This period saw the relocation of Caldic’s headquarters from the West Blaak in Rotterdam to the beautiful building on the Westerlaan. My first project was taking care of the festive opening of the new office. A very nice and festive way to start my career at Caldic!
Events/ Exhibitions
Over the years I have had the opportunity to visit a lot of great events and trade shows. It is always a great experience to go out with colleagues and meet our partners and customers in person. It is a lot of hard work at a trade fair, because you are constantly listening and talking, yet it is always relaxing in a way. You are away together for a while.
Back to the business
After eight years working for Caldic’s headquarters Kimberley switched to subsidiary Caldic Techniek where I was asked to take care of the marketing and communication at subsidiary Caldic Techniek. This marketing and communications function did not exist at Caldic Techniek at that time, so this was a great challenge for me and a great opportunity to use the knowledge and experience gained over the past years. What particularly attracted me to this opportunity was the prospect of being a bit closer to the day-to-day business again. Closer to the products, closer to customers and working directly with the people behind Caldic Techniek.
Responsibilities
The marketing and communications position, as mentioned, was a new position at Caldic Techniek. That meant the for me a lot had to be built from the ground up. A great opportunity to shape that was that the website was in dire need of renewal. With the new website as my first project, I was immediately able to boost the development of an own identity for Caldic Techniek, consisting of a corporate identity and a strategy for social media channels and internal and external communication.
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"As the Marcomm manager, I have a very independent position, but I am constantly engaged with all the other departments in the company. What is going on? What developments are there? And how do we tell about it? It's that combination of independence and collaboration that makes my job so challenging and fun."
A warm welcome at the Caldic Techniek family
After my switch, I immediately felt welcomed by my new colleagues at Caldic Techniek. I had worked with some of them in the past, so I knew a bit of who I would encounter and I was also already a bit familiar with some of Caldic Techniek’s products. Nevertheless, I naturally had a lot to learn about the organization, the people and the activities of Caldic Techniek. Of course, working on the new website was also a great way to get to know the entire company better.
Passionate specialists
What I like most about working at CT is that I am again so close to the business. I work directly with colleagues who are involved daily in the core business of our organization and whose technical knowledge and insights add very concrete value for our clients. In addition, our office is literally on top of our business: the in-house CNC production and generator workshop ensure that you get a daily update on what is going on in the entire company. That makes it very nice to work for a technical company like Caldic Techniek!